On June 8, the Japanesque Modern Committee announced the launch of the "Japanesque Modern 100" Awards to certify the 100 products and creative content that best represent the Japanesque Modern concept. Selected items will be authorized to display the j-mark
The "Japanesque Modern 100" is the first volley in a national branding campaign from the Japanesque Modern Committee, which was set up with government backing to heighten Japan's brand image in the face of intensifying global competition. Leading corporations including Matsushita Electric and Toyota as well as universities and designers are involved.
For an example of how the Japanesque Modern campaign is affecting advertising, (and if you have the bandwidth to handle it) visit the worldwide site for the flat-panel Viera TV from Matsushita (Panasonic).
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