Interesting alternative to traditional bug sprays here.
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Here's a fun (yet effective) Japanese TV ad that starting airing a couple of weeks ago. It's for Mushu Da an anti-insecticide from ST Corporation that stops bugs from eating your clothes and keeps your closets mold-free, as well. (Mushu means "odorless," so a direct translation of the brand name is "It's odorless.")
The commercial conveys a very simple message: Mushu Da prevents insects from putting holes in your clothes, so if you discover a hole, you'd better run out and get some immediately (and by the way, it's odorless too).
Loosely translated:
Dentist: (screams) Ahhhhhhh!
Patient: (returning the scream) Ahhhhhhh!
Dentist: (still screaming) Ahhhhhhh. There's a huge hole!*
Dentist: (suddenly stops). Hey look. Bugs have been eating [you].
Patient: Huh?
Dentist: Oh my God!
(drags patient out to her car and starts driving madly down a highway before pulling up to a store).
Dentist: Here you go. Mushu Da.
Patient: Mushu Da?
Jingle: "There's no odor to stick to your clothes. Mushu Da."
Narrator: From ST
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* The dentist refers to an ana, which can mean both "a hole" and "a cavity" in Japanese.
The ad can also be viewed on ST's website here.
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The other day I was poking around the Internet when was stopped dead in my tracks by this Japanese print ad for Tefal cookware. Unfortunately, despite my best efforts I couldn't find a larger version and haven't been able to assess the copy. But the visual is so compelling that I thought I'd post it anyway.
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So, you're looking for a little something to spruce up your Japanese home or apartment at Christmas this year—are you willing to splurge a little?
How about indulging in a limited-edition box set of luxury tissues?
Known as the Sei Naru Cho Hana Celeb promotional two-pack, Oji Nepi a is releasing just 5,000 today through the online retailer Rakuten Ichiba. Featuring intricate holiday designs, the set contains "Silent White" and "Holy Black" and goes for a mere 3,000 yen ($26).
If you'd like a closer look at the packaging, visit the special Hana Celeb website.
But if you're thinking of buying, don't dawdle. Oji Nepia released a similarly priced special box set in February—and all 3,000 sold out on the same day.
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Here's another Japanese mass-market product with a not-half-bad design (the product, not the package!).
The Mushi-yoke Cube (bug-repelling cube) from Varsan is almost reminiscent of art (all right, let's not get too carried away). Anyway, even if it's not to your liking, it's vastly better than many of the alternatives in Japan and probably wouldn't look too bad if you really had to have it around the house.
The cube is meant to keep away sandflys and other critters. You use it by peeling away a protective cover and setting it on windowsills or near doorways. It lasts for around 30 days and retails for about ¥800.
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