Interesting product here that I missed when it launched in Japan last summer.
Aube Couture Designing Eyes from Kao Sofina takes the guesswork out of applying multiple eyeshadow colors to achieve a sophisticated blended look.
Think of the color wells as a paint by numbers palette. All the user has to do is apply the tones to the corresponding area of the eyelid and blend. Just the thing for women who don't know how to mix and match individual tints or can't be bothered to learn how.
A big hit after it was released, Designing Eyes achieved 1.6 times the sales of its predecessor compared to the same quarter in the previous year