I was paging through a trendy Japanese magazine the other day when I came across this ad. Before even noticing the name of the brand, the first word out of my mouth was cool. With packaging like this available, it's no wonder that a lot of fashion-conscious Japanese youth continue to smoke. Packages like these are fashion accessories.
The box was developed specifically for distribution through Japan's Circle K Sunkus convenience store chain. Click for a larger view.
