It looks like NY's Metropolitan Train Authority has (finally) awoken to the revenue opportunities afforded by implementing Japanese-style advertising on trains and in train stations.
Last month, MTA partnered with the Discovery Channel and fully "wrapped" three train cars, inside and out, with visuals related to the network's "Cities of the Underworld" program. Additionally, some station fixtures like stairwells and turnstiles were similarly outfitted.
MTA is calling this "innovative," and it probably feels that way to some New Yorkers. Yawn.
In Japan, they call this train jacking, and it's been done for years—and not with just three train cars—but with entire trains, often on multiple lines, in multiple cities.
For details of a particularly innovative Japanese train jacking, check out this article we posted earlier in the year.
