Here's a fun (yet effective) Japanese TV ad that starting airing a couple of weeks ago. It's for Mushu Da an anti-insecticide from ST Corporation that stops bugs from eating your clothes and keeps your closets mold-free, as well. (Mushu means "odorless," so a direct translation of the brand name is "It's odorless.")
The commercial conveys a very simple message: Mushu Da prevents insects from putting holes in your clothes, so if you discover a hole, you'd better run out and get some immediately (and by the way, it's odorless too).
Loosely translated:
Dentist: (screams) Ahhhhhhh!
Patient: (returning the scream) Ahhhhhhh!
Dentist: (still screaming) Ahhhhhhh. There's a huge hole!*
Dentist: (suddenly stops). Hey look. Bugs have been eating [you].
Patient: Huh?
Dentist: Oh my God!
(drags patient out to her car and starts driving madly down a highway before pulling up to a store).
Dentist: Here you go. Mushu Da.
Patient: Mushu Da?
Jingle: "There's no odor to stick to your clothes. Mushu Da."
Narrator: From ST
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* The dentist refers to an ana, which can mean both "a hole" and "a cavity" in Japanese.
The ad can also be viewed on ST's website here.
